Mobile for Good


Mobile for Good (M4G) is a social franchise project designed to use mobile phone technology to help alleviate poverty and improve the lives of people in the developing world. It delivers vital health, employment and community content via SMS on mobile phones in order to inform and empower disadvantaged individuals and help bridge the ‘digital divide’ – the widening technology gulf which exists between rich and poor countries.



The Mobile for Good project has already been implemented in Kenya, where it has been instrumental in helping more than a hundred people to find jobs every week. The success of this pilot has driven plans to replicate the franchise in further countries across Africa and the rest of the developing world including Cameroon, Tanzania, Uganda, Nigeria and Nepal. The team are currently looking for potential franchisees and investors. Please see the Get Involved section for further details.

Mobile for Good has been extensively covered by both national and international press, including articles from the BBC, New York Times and Reuters, amongst others. Click below to see a short video about the project: