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2008 Peer Exchanges

Peer Exchange #4
Kroo Bay raises the bar
Wednesday 2nd July from 9.30-11.45am
Save the Children received well-earned plaudits when they launched this sub-site earlier this year. Kroo Bay project's high production values, use of professional film-makers and involvement of the community in telling their own stories brings a welcome energy to the constant search for new ways to engage audiences and raise funds. But its commitment to connecting audience and community over the long term, thorough conversations and interactivity takes it into newer territory, one which comes with a set of challenges such as issues of resources, capacity and ownership.

For this Peer Exchange we are joined by Rachel Palmer of Save the Children. Rachel will take us through the different aspects of the project, share the successes and the challenges they faced when creating the project and outline their hopes and plans.

Bring and share your own learning, successes, ideas and concerns with OneWorld partners and others.

Peer Exchange #3
NGOs Using Mobile Phones
Wednesday 4th June 2008 9.30-11.45 am
The story of the explosion in mobile phone usage in the South has reached the meanest of mainstream media in the UK and globally. NGOs South and North were among the first to experiment with how their use could be extended to support development and human rights, campaigning and fund-raising. The pace of change, if anything is increasing: there are fewer and fewer places without mobile coverage; more and more services are converging on handsets and affordable 2G & 3G bandwidth continues to spread the range of possible uses. So what next? OneWorld UK has been experimenting with mobiles since they first made their mark as a development tool, and Britt Jorgensen will introduce this PE with learning from their work in Nigeria and India, using mobiles along side other technologies.

Peer Exchange #2
Granulated Fundraising
Fundraising 2.0 = organisation 2.0 = development and human rights 2.0?
Wednesday 30th April 9.30 – 11.45am
If you can arrange for a friend visiting China to buy a buffalo for a farmer - and blog about it - or lend money directly to an aspirant prawn farmer in Thailand, why would you sign a direct debit to your friendly neighbourhood charity? Direct fundraising or project support systems like Kiva.org are providers who have carved out a niche for themselves in a changing environment. Is this simply the next technological innovation curve, when you would expect the early, disruptive niche players to be eventually challenged (or bought out !) by the larger players.....or.... does this herald the beginning of something different, that will bring change the whole sector? Are there are particular opportunities for smaller organisations in these trends? How can and will Southern organisations operate with Northern donors? How can we build closer connections between donors and recipients, develop a more granular approach to fundraising ...and indeed development? Comic Relief has always been close to the curve in its online work and they have been reviewing these trends. Martin Gill, their New Media Manager, will be introducing some of their early results and thinking. Come and share your own ideas

Peer Exchange #17
Is Blogging a Dead Force?
Wednesday 6th June, 9.30am - 11.45am

A blog is "like a stone thrown into the centre of a still pool", said a blogger. Sadly, most sink without trace. The ripples from some have alerted, and a few generated waves that crashed into mainstream media, changing the landscape of online information. Blogging is now at the centre of e-campaigning, of investigative journalism, of cultural activism and of rich global conversations. The swell of cool has moved on, to newer tools, but Blog numbers in the NGO sector continue to increase. 18 months ago, few OneWorld partners incorporated Blogging in their sites whereas at least 40% do now. It seems time to review the learning. Do blogs bring new audience? Do they have an impact and if so on who? How do people and organisations have to change if they are to blog effectively? The Overseas Development Institute and Avaaz both OW partners who have active blogstreams will open the PE describing their experience and learning. Come to share your insights, ask your questions and blog about it all.

Presenter: Nick Scott, Communications Officer, Rural Policy and Governance Group at OneWorld Partner the Overseas Development Institute

Nick has been working at ODI for the past nine months, managing communications for researchers in the Rural Policy and Governance Group on a range of issues including climate change, social protection, agriculture and other rural development issues. He is one of the leads for the Institute-wide communications team in scanning and piloting new communications services, with a particular interest in web 2.0 and other new web-based technologies.
Nick joined ODI from the Metropolitan Police Service, where he provided marketing and communications support to the IT and Information Management department. He has also worked as student newspaper editor and Communications Officer at Sussex Students Union and freelanced for the Guardian Unlimited.

Participants include: Marine Stewardship Council, One World Action, International Institute for Environement and Development, ActionAid, PhotoVoice, Amnesty UK, Oxfam GB, OneWorld TV & UNICEF.

Peer Exchange #16
The Dark Side of Web2.0
Wednesday 25th April, 9.30am - 11.30am

While Technology may be neutral, its users rarely are. Every liberating innovation triggers attempts at censorship, or stronger forms of control. And the very openness of the Web, especially the newer tools that live on user generated content, exposes people to surveillance and worse. Meanwhile, for the very best of reasons, states and suppliers develop mechanisms to protect children and adults which are available and exploited by repressive regimes. And this is probably all dwarfed by the commercial exploitation of our personal crumb trails across the Internet. How much do we know about how our work and access is monitored? How widespread is control in the name of repression? Does any of this matter? Is it an issue for those of us that work on the web or is it simply an expression of normal political processes that should be addressed in those arenas? Are any our organisations active on this front? Dan McQuillan from Amnesty International Secretariat, speaking in a personal capacity, will introduce the next PE. Come and share your ideas and concerns.

Presenter: Dan Mcquillan, Web Manager, Amnesty International International Secretariat He is currently the Web Manager at AI. He comes from a background in social activism and particle physics, he took an early interest in the potential of the Internet for social change. Prior to Amnesty he focussed on multilingual websites for refugees, and also became an early advocate for open source in the NGO community. Now he is keen to use innovation in assembly to mashup online services with Amnesty data, because he thinks that an architecture of participation is the best way to grow activism in the post-deferential online environment.

Other participants include: Big Lottery Fund, Computer Aid International, ID21, RedR - Engineers for Disaster Relief, ActionAid, Development Education Association, Voluntary Service Overseas, OneClimate.net, PeaceDirect & Amnesty International International Secretariat,

Peer Exchange #15
Will you be my friend?
Friday 30th March, 9.30am - 11.30am

MySpace, Facebook, Bebo, Orkut, LinkedIn, hi5, Habbo Hotel - new household names that are among the 93 notable social networking websites listed in Wikipedia. The biggest sites quote user growth rates reminiscent of the early Internet booms and generate the same mix of scepticism, boredom or enthusiasm. Many not-for-profits are becoming active in these spaces, attempting to engage the audiences in campaigning and other forms of support. Some have expressed fears that this is colonisation and will drive away genuine users but evidence is beginning to emerge that organisations can productively and profitably work with online social networks and their members. Oxfam GB is experimenting in a number of networks and Ed McGregor, who works in the community fundraising unit, will introduce their work at the next OneWorld Peer Exchange. Come and share your own experience or challenges and help us shape our responses.

Presenter: Ed McGregor, Community Fundraising at Oxfam

Ed McGregor has worked for Oxfam's Community Fundraising Team since the launch of "Oxjam" over 14 months ago. Last year their team worked with over 250 volunteers nationwide to stage over 1000 music events and raise £500,000 for Oxfam through music fundraising events. He was responsible for their support and training - part of which was channelled through MySpace.
Before this he worked for a short time with an independant record label after graduating with a BA in music from Brighton University. He has also played in a number of Bands, aided with the setting up of several online common copyright communities and released a record.

Other participants: BBC World Service Trust, Panos London, British Union for the Abolition of Vivisection (BUAV), UNICEF, Greenpeace, Student Action for Refugees (STAR), One World Broadcasting Trust, Amnesty International UK, Development Education Association, International Broadcasting Trust, SolaRoof, Gwalior Childrens Hospital, World Society for the Protection of Animals, IIED, Care International, PhotoVoice, Overseas Development Institute, Gamos, ELDIS, Amnesty International UK, WaterAid & OneClimate.

Peer Exchange #14
Online Campaigning and Community Building
Thursday 1st March

From the earliest users of community radio such as Chilean miners to urban smartmobs, Campaigners have always been ahead of the queue for new communications tools. Participative but organised campaigning is a target for many more established NGOs. However, smaller, less formal groups can exploit newer collaborative, multi-platform tools quickly and flexibly, unlike large campaigning organisations. How can the use of these tools be integrated with more traditional mechanisms for active engagement and community participation? Will web 2.0 tools change the way we campaign? Are they as effective as traditional campaigning tools? Branislava Milosevic of CAFOD will be leading the February Peer Exchange, sharing experiences from the MAKEPOVERTYHISTORY campaign and challenges raised by NGOs active in this area: bring your own insights and questions.

Presenter: Branislava Milosevic, Online Communications Manager at CAFOD

Branislava started her journalistic career in 1996, during the largest ever student protests in Serbia (ex Yugoslavia), which started in response to government rigging of elections. In April 1999 Branislava came to the UK, working at the foreign desk of the Sunday Telegraph and in the BBC World Service. In 2000, she joined OneWorld where she managed OneWorld Radio projects in Southeast Europe and Africa.

Currently Branislava is leading the online communications strategy of CAFOD (Catholic Agency for Overseas Development), overseeing the development of the organisation's main website and a website for teenagers as well as e-campaigning and online fundraising strategies.

Branislava is passionate about the potential of the Internet in the fight for human rights and as a global platform for grassroots voices.

Other participants include: WOMANKIND Worldwide, British Union for the Abolition of Vivisection, Share The World's Resources, International Save the Children Alliance Secretariat, The Sheila McKechnie Foundation, Greenpeace Ltd, Peace Direct, Environmental Investigation Agency (EIA), UNICEF UK, ActionAid UK, BBC World Service Trust, Important Projects, Amnesty International (International Secretariat), AMREF (African Medical and Research Foundation) UK, FairSay, World Society for the Protection of Animals (WSPA) and Practical Action.

Peer Exchange #13
Hold the Front PageRecognition & Audience Building
Wednesday 31st January

For a while NGO websites were rather like national airlines, everyone had to have one even if it didnt go very far. NGO sector sites risk becoming invisible, as the number of online tools multiply. The Web2.0 band-wagon is gathering pace and now individual Bloggers visitor stats begin to outstrip those of organisations. The issue for many is simply to be noticed - how will people find us? And if they do, how do we stop them immediately bouncing off? The issue for others is maintaining a sharp edge in an age of dark arts like SEO (Search Engine Optimisation). Nathaniel Ashford of ActionAid UK will lead the January Peer Exchange, aiming to demystify SEO and other techniques.

Presenter: Nathaniel Ashford, E-comms and website manager at ActionAid UK

Nathaniel manages the ongoing development of www.actionaid.org.uk as well as the e-communications programme for ActionAid UK. With nearly ten years experience in the new media industry he has worked on a wide variety of internet projects for both NGOs and businesses. He is passionate about international development and the role that ICT can play in addressing global inequalities.

Other participants include: Christian Aid, Overseas Development Institute, University of Sussex, Peace Direct, British Union for the Abolition of Vivisection, SciDev.Net, Oxfam International, Healthlink Worldwide, Methodist Relief and Development Fund, Computer Aid International, Greenpeace, The princess royal trust for carers, Share The World's Resources, International Institute for Environment and Development (IIED), 4mat, UNICEF and Traidcraft.

Peer Exchange #12
Online Fundraising Continued...
Wednesday 6th December

Its all about long-term relationships, said one participant at last years Peer Exchange on this key theme. Good sites, integrated with offline promotion can bring in audience but what is the role of online tools in encouraging audience to subscribe or campaign? ...And then commit long term?
Our sector has become increasingly sophisticated or cunning in response to the alarmingly rapid increase in complexity of our market-place. Is there evidence that this investment pays? This session will be kicked off by Martin Gill of Comic Relief, a OneWorld partner who face the challenge of maintaining the momentum generated by their ultra high-profile media events. Bring your own experiences, successes and questions to the next Peer Exchange.

Other participants include: BBC World Service Trust, Progressio, Peace Direct, British Union for the Abolition of Vivisection (BUAV), Environmental Investigation Agency (EIA), Marine Stewardship Council (MSC), Amnesty International - International Secretariat, ActionAid UK, Traidcraft, Commonwealth Broadcasting Association, RedR-IHE, The Sheila McKechnie Foundation, Healthlink Worldwide & Panos.

Peer Exchange #11
Engaging Youth Online
Wednesday 1st November

Like pet owners, not-for-profits have a tendency to age along with their supporters. The benefits of effective segmentation and careful community building are the commitment of a loyal and engaged user population. An almost inevitable consequence is an identity that fails to connect with emerging audiences seen as critical for continued relevance, impact and growth. ICT tools are often cited or hyped - as an effective means to interest and engage younger audiences. Certainly there are applications and e-communities populated with active and engaged young people. However these are often differentiated precisely by their newness and separation from established online brands.

The good news is that our sector has many good examples of products and services that have successfully connected to these constituencies. Joss Cope of Greenpeace UK will share experience and learning from their continuing research into this issue. Bring your own insights and find out how your peers are tackling this issue.

Other participants: BBC World Service Trust, UNICEF, Rainforest Foundation, Progressio, Development Education Association, CMWG Foundation, Incentivated, Environmental Investigations Agency, Peace Direct, Oxfam GB, Simpol, Save the Children, Traidcraft, Consumers International, British Union for the Abolition of Vivisection, SEE Companies & the British Council.

Peer Exchange #10
Cool Tools for Non-Profits
Wednesday 27th September

How do you grapple with the endless list of online resources available virtually free?... RSS & other Syndication Feeds, Content Management Systems, Internet Telephony and Chat, Resources for Marketing, Photography, Mapping, Media & Communications, Online News; Directories of Resources; Web services; the best new W2.0 mash-ups.... How do you classify and find them?

The Peer Exchange is about sharing ideas and finding solutions together and participants have consistently contributed useful sites, new ideas and discoveries. For the September session, bring your best two or three ideas, with stories of how they have been useful so that we can together collect and share the best that is out there.

Other participants: BBC World Service Trust, Comic Relief, RedR - Engineers for Disaster Relief, ActionAid, Save the Children, Options, Greenpeace UK, Amnesty International, Christian Aid, Aid Workers Network & OneWorld Broadcasting Trust.

Peer Exchange #9
Learning & Knowledge Know-how
Wednesday 28th June

Who are you going to believe, me or your own eyes?" Capturing what people have learnt and disseminating that in ways that engage and convince has always been one of the central organisational challenges for both the profit and non-profit worlds. ICTs were seen as a breakthrough but Knowledge Management has endured a damaging Databasitis phase before its great strength began to be exploited - its ability to connect people.

How do you learn lessons and capture the learning? How do you create opportunities for dialogue, bring people together to analyse changes and impact? How can you build a network of people who continue to talk?

Presenter: Carl Jackson, IDS

Carl Jackson is a knowledge management specialist with 13 years experience in international development. Recent assignments have included developing a communications strategy for the UN Convention to Combat Desertification Global Mechanism, evaluating collaborative working at DFID, advising the Afghan Ministry for Rehabilitation and Rural Development on knowledge sharing for rural development, supporting learning amongst facilitators of DFID's internal Networks and establishing four knowledge sharing projects at the Institute of Development Studies, most notably Livelihoods Connect (www.livelihoods.org). He is currently developing knowledge sharing capacity in DFID's International Trade Department, advising on professional development and knowledge sharing resources for DFID Livelihoods, Infrastructure, Governance, Conflict and Social Development Advisers, and convening the 2006 Knowledge Management for Development Workshop on Knowledge, Learning and Change within International Development. Working in knowledge management at the Institute of Development Studies since 2000, Carl was formerly a strategic planner for the Commonwealth Secretariat. His analytical experience includes technical co-operation, aid administration, food security, environment, sustainable livelihoods and gender. Country experience includes Afghanistan, India, Nepal, Bangladesh and South Africa, working with agencies including DFID, UNDP, World Bank, FAO, IFAD, and WFP. Carl trained in Third World Studies (Liverpool) and has a masters' in Environment and Development Policy (Sussex).

Other participants: Comic Relief, Amnesty International UK, Voluntary Service Overseas, Panos, Options Consultancy Services & Overseas Development Institute, Practical Action, UNICEF, Sheila McKechnie Foundation, Open Knowledge Network, Oxfam International & European Council on Refugees and Exiles.

Peer Exchange #8
Just Mobiles
Wednesday 31st May

The explosive rise in the use of mobile phones offers enormous - and largely unanticipated - opportunities for NGOs and campaigners. The potential in the Developing World is particularly important, given the proportionately faster increase in usage and the mould-breaking connectivity that mobiles are opening up in Africa. In the last 2 to 3 years there have been a number of innovative experiments, and mobile use is moving into the mainstream. OneWorld has been experimenting with mobile applications for three years and will take its turn in leading the next Peer Exchange, eager to learn from other organisations and share both successes and challenges.

Presenter: Peter Armstrong, OneWorld UK

A senior figure in British broadcasting and global new media, Peter Armstrong worked at the BBC for 20 years. As a producer and Head of Department he founded several path-breaking series in the area of development and human values, including Everyman and Global Report, which won the United Nations Association Peace Prize. In 1983 he started and produced The Domesday Project, the first multimedia initiative of the BBC, involving a million citizens in creating an interactive record of Great Britain. Later he become director of Network Television for the BBC South East Region and in 1986 founded BBC Interactive.
In 1995, with Anuradha Vittachi, he launched OneWorld, which has grown into a global portal, www.oneworld.net, bringing together over 1,600 partner NGO websites worldwide. It focuses on global issues and social justice and is produced by centres in twelve countries. Within OneWorld he has pioneered a number of cutting edge developments in ICT4D including: OneWorld Radio, OneWorld TV, the Open Knowledge Network and mobile phone based services for the poorest communities in Africa and India. Peter is currently Director of the OneWorld International Foundation and a policy advisor to governments and international bodies on the use of information and communications technology for global sustainable development.
In 2004 the British Academy for Film and Television Arts awarded him their Berners Lee Lifetime Achievement Award for his work in interactive multimedia. He is a trustee of the charity Accenture Development Partnerships.

Other participants include: Comic Relief, Institute of Development Studies, Healthlink Worldwide, Amnesty International, BBC World Service Trust, WaterAid, Greenpeace UK, UNICEF, Humanities Education Centre, Environmental Investigation Agency, Oxfam GB & Mobile 4 Good.

Peer Exchange #7
What is this Web2.0 Thingy?
Wednesday 26th April

Do you Flickr? Are you deli.icio.us? Semantically webbed? Many commentators view Web 2.0 as the most significant Internet development for 10 years, but then a few of the same people told us the world would crash on 1/1/00. Hype or hope? Come and share your ideas about the rapid evolution of the online interactivity tools and explore ways they can enhance our work.

Presenters: Amnesty International

Dr Daniel McQuillan is currently the Web Manager at AI. He comes from a background in social activism and particle physics, he took an early interest in the potential of the Internet for social change. Prior to Amnesty he focussed on multilingual websites for refugees, and also became an early advocate for open source in the NGO community. Now he is keen to use innovation in assembly to mashup online services with Amnesty data, because he thinks that an architecture of participation is the best way to grow activism in the post-deferential online environment.

Helena Suarez is the Senior Web Officer at AI. As a member of a rapidly growing team her role is varied, ranging from the technical through content creation to coordination and project management. Currently, her main projects include: managing the implementation of a new web CMS, ensuring the smooth running of amnesty.org's website and keeping an eye on the external world to figure out how new trends and techniques can be applied to AI's human rights work online. Previously she has been a web applications developer for OneWorld, a CMS specialist, a freelance reporter for an obscure Uruguayan magazine and an English language teacher.

Other participants include:
Progressio, RedR-IHE, PhotoVoice, DEA, Options Consultancy Services Ltd, Deep Sea Conservation Coalition, BrettonWoods Project, Save the Children UK, Panos, Oxfam GB, Oxfam International, ELDIS, The Sheila McKechnie Foundation, BOND, Healthlink Worldwide, Christian Aid & SciDev.net.

Peer Exchange #6
Audiences South & North
Wednesday 29th March

It is a savage irony that WSIS (the World Summit on the Information Society) took place in a country where human rights abuses extend regularly into webspace underlining how different the role of new communication technologies has been in different parts of the world. And it is a real challenge for global NGOs whose reach has been extended through their use of new technologies and media. Join OneWorld partners in discussing how to respond flexibly to supporters and staff in different parts of the world.

Presenters:

Julia Flynn, currently Head of Internet Development at Oxfam International. Julia oversees the strategy for OI's multilingual website, and also convenes the Oxfam International Internet and Techology Group, that sets the strategic direction for Oxfam's online presence across the portfolio of websites, from maintaining the online brand to exploring shared approaches to online business tools. Julia previously worked at Oxfam GB for 10 years in a range of information and communications posts, and also developed Oxfam GB's global intranet, as well as introducing the public website to ecommerce.

Joel Bassuk, Website Manager and English Web Editor at Oxfam International, Joel manages the daily operations of the multilingual Oxfam International website and eNewsletter. Joel recently oversaw the migration into open-source Zope/Plone CMS of both the Oxfam International and Oxfam America websites, the latter including a full visual redesign. Also a member of the OI Internet and Technology Group, he is focused on creating efficiencies across the Oxfam family through technology and process solutions.

Other participants include: Save the Children, BBC World Service Trust, RedR IHE, Amnesty International International Secretariat, ID21, Institute of Development Studies and OneWorld TV.

Peer Exchange #5
How do you measure success?
Wednesday 1st March

Measuring success is easy enough if you are selling widgets or packets of soap powder. But how can you be sure you have made an impact if you are in the business of something as nebulous as social change? What benchmarks are appropriate for measuring success in our sector? Is there a danger of measuring the measurable rather than the relevant?
How do or could online tools help deepen our understanding of this huge new audience?

Presenter:

Kitty Warnock is the Senior Adviser on Communication for Development at the Panos Institute, London, a job which includes lead responsibility for Monitoring and Evaluation. Panos works in Africa and South Asia to stimulate public understanding, facilitate informed policy debate and strengthen the voice of ordinary people in debate about development issues particularly through strengthening the capacity of the broadcast and print media. Working with colleagues to address the challenge of evaluating projects of this kind is a key part of Kittys work. She has previously been Director of Panos programme in Eastern Africa, and Director of the Environment, Globalisation and Media for Peace programmes.

Peer Exchange #4
Online Fundraising
Wednesday 25th January

Can you convert website visitors to cash? Some organisations have already done startlingly well - and now pod/webcasts and blogs have massively increased the opportunities for monetising traffic. How are UK not-for-profits using the net to make money? OneWorld partners discuss how they deal with the subtle challenges of maintaining loyal supporters as well as financial sustainability.

Presenter:

Hugh Wallace from OneWorld partner Oxfam GB has nearly ten years experience working with the Internet and new media. After graduating with an MA in Electronic Media in 1996, he was responsible for implementing a successful redesign and restructure of Oxford Brookes Universitys website before joining a commercial web agency SP New Media in 1999. Hugh was appointed Design Manager for the companys expanding online division in 2000, when SP was bought out by the software group XKO. He managed the creative design process for a diverse range of clients including Charles Schwab, Oxford University Press, Freeserve, Egg and Cahoot. His work with the travel agency Page & Moy led to several Yell award nominations and their package holiday portal being named the Daily Telegraph best travel website.

Hugh has been with Oxfam for nearly three years, overseeing the redevelopment of the Oxfam.org.uk website in 2003 and helping push the web to the forefront of fundraising and campaigning innovations.

Participants include: Progressio (CIIR), ODI, Environmental Investigations Agency, Greenpeace UK, Rainforest Foundation, AMREF UK, OneWorld Broadcasting Trust, SciDev.net, Amnesty International, Christian Aid, PeaceDirect, The Climate Group and the World Development Movement.

Peer Exchange #3
Blogging & Other Content Management Trends
Wednesday 30th November

Do you know your blog from your wiki? Do you inhabit a mobile swamp? Peoples passion for published self-expression has transformed our tidy online world. Should we link our rich but solid-state institutional data-vaults to this excitingly dynamic world of democratic citizen-up communication - and if so, how is it best done? OneWorld members share their questions, confusions, pitfalls and successes.

Presenter:

Becky Faith works for OneWorld partner, Fahamu as Production Manager and has 11 years experience in creating multimedia and internet applications as a designer, technologist and project manager.
Fahamu supports the struggle for human rights and social justice in Africa by:
Stimulating debate
Distributing news and information
Developing training materials and running distance-learning courses
Supporting social justice advocacy through innovative use of information and communications technologies. Although Fahamu focuses primarily on Africa, we work with others to support the global movement for human rights and social justice.

Participants:
Amnesty International, ID21, CAFOD, CIIR, European Council on Refugees and Exiles, DEA, Ethical Shopper, SciDev.Net, One World Action, BOND, ODI
ILO and Christian Aid.

Peer Exchange #2
Editorial Control in an Interactive Age
26th October 2005

Some sites are vibrant, provocative and immediate. But would you trust what they say? Others seem safe but also dull and platitudinous. OneWorld partners discuss how they deal with the subtle editorial challenges of becoming trusted sources without chilling the energy of their audiences.

Presenter:

Caspar Melville became editor of New Humanist magazine in June 2005. He previously worked for the OneWorld partner OpenDemocracy in various capacities including Executive Editor and Director of External Relations. Co-founder of On The One magazine. He completed a PhD in Media and Communications at Goldsmiths College, London.

Participants:
UNICEF, ID21, DEA, CAFOD, People & Planet, Ockenden International, Panos, Peace Direct, ODI and Christian Aid.

Peer Exchange #1
Engaging the Unengaged
28th September 2005

The invasion of Iraq, the Asian tsunami and Live8 all engaged the interest of the public in global justice issues. In the first of a new series of Peer Learning sessions, OneWorld partners share their experiences the obstacles as well as the opportunities of reaching beyond the usual suspects. How did or could online tools help deepen the commitment of this huge new mainstream audience?

Presenter:

Katerina Dshedshorov, Media Events/Online PR Officer from OneWorld partner Christian Aid, presented their creative and original methods of engaging the unengaged and reaching beyond the usual suspects. The two particularly successful examples she gave were PressureWorks and Mailorderchickens.

Participants:
Amnesty International, Anti-Slavery International, Deep Sea Conservation Coalition, Engineers for Disaster Relief, Humanities Education Centre and ELDIS.

What they thought...

"Thanks for organising the session, it was very interesting and I will be recommending the future events to others." Amnesty International International Secretariat

"Thank you again for inviting me to do the presentation. It was a great honour and pleasure. I really enjoyed the discussion afterwards as well.
Well done to you and your team for organising it." Christian Aid

Very relevant, interesting and stimulating Deep Sea Conservation Coalition

It was very interesting to learn from the other participants ELDIS

Very interesting and informative - I would like to take ideas back to workand hopefully implement if appropriate London Sustainability Exchange, LSE