About OneWorld Guides

OneWorld publishes Country Guides and Topic Guides as a core educational resource underpinning its online global development news and analysis. Country Guides cover over 70 developing countries, providing an introduction to human development issues and the underlying politics. Topic Guides address a range of key development themes relating directly or indirectly to the Millennium Development Goals, including Aid, Gender, Water and Sanitation, and Climate Change.

In illustrating how globalisation has created an interdependent world, OneWorld Guides raise awareness of the corresponding scope for global citizenship to override the limitations of national politics, a fundamental component of development education.

With plenty of links to more detailed learning opportunities, OneWorld Guides provide an ideal entry point for development studies in general and developing countries in particular. For an example Guide, select any topic or country from the menu on the left of this page.

A global team of online volunteers supports the production and updating of OneWorld Guides.

About OneWorld

OneWorld Guides are published by OneWorld UK on behalf of the OneWorld global network. They feature in the educational “In Depth” section of oneworld.net, one of the world’s best-known sites for news and analysis of sustainable development and human rights issues. Oneworld.net was listed by Kofi Annan as one of his top ten websites.

Based in London, OneWorld UK is one of a network of 12 global centres, each a non-profit organisation pursuing a common mission to promote human rights and sustainable development through new technologies. More about One World UK.
Audience Profile

OneWorld Guides respond to the sharp increase in public concern for the problems faced by developing countries and for the links between globalisation and social and environmental injustice. The audience profile includes students upwards from age 16, media personnel, staff of NGOs and government agencies, and the general public increasingly worried about the impact of their personal lifestyles on poorer countries.

The Guides currently attract 30,000 unique visitors per month, with an unusually long average visit time of over 3 minutes per page. The audience is growing month-by-month and we typically achieve 400-500 click-throughs per month for our advertisers.

The geographical location of this audience is very diverse with no country contributing more than 15%-20%. Amongst a very wide range of locations, the leading contributors are India, Pakistan, US, Australia, Canada, Nigeria, South Africa and UK.

All figures quoted are verifiable with Google Analytics.
Advertiser Profiles

OneWorld Guides opened to advertising in January 2006. Since then the principal interest and postings have come from the following:

• World universities and institutes promoting courses to international students taught in English, especially those related to politics, international relations, development studies, human rights and other social sciences
• Distance learning institutes
• International NGOs promoting training courses, appeals or campaigns
• Ethical travel businesses
• Overseas volunteering opportunities
• Ethical and fairtrade products and services

Advertising Procedure

Insertions appear simultaneously on every Country and Topic Guide and their associated sections, a total of over 100 OneWorld pages.

To place an order, please complete the online Insertion Order Form appropriate to your preferred currency of settlement as follows:

US$
GB£
Euro

and mail your image file (preferred format jpeg, gif or png) and destination page url to guides@oneworld.net.
Ratecard

	US$	GB£	Euro
1 month	300	150	225
2 months	560	280	420
3 months	780	390	585
4 months	960	480	720
5 months	1100	550	825
6 months	1200	600	900

These rates are appropriate for button size insertions of 120 X 60 pixels. They are broadly equivalent to a cpm rate (cost per 1,000 impressions) of $4-$6 or cost per click of $0.40-$0.50.

Full banner (400 X 60) insertions or skyscrapers (120 X 600) are available at treble these rates.

Insertions filtered to reach a specific country audience, or posted only on selected Guides, are available for 10%-30% of the above rates per country/guide, subject to minimum order of £120 ($240).

Orders received from new advertisers will be credited with one free additional month.

If you would like to discuss alternative arrangements or any general questions about advertising, please write to us.